Fortunately for enterprise mobile application developers and users, a new hybrid mobile application framework has emerged which presents solutions to the dilemma caused by a fractured mobile device market. This hybrid framework takes advantage of both HTML and the native code of the device. Developers use native code to develop some of the application, and such code enables developers to integrate native functionality into the mobile application. For example, users can use their mobile device’s camera or GPS as part of the application. Using native code also improves load times, as such code is pushed to the mobile device via a server and stored in the device’s memory (verses accessed via a web page).
As part of this emerging hybrid mobile application framework, developers also use HTML 5 to develop some of the application, specifically the content sections. This offers many advantages.
Mobile devices are increasingly becoming an integral part of business processes. For many enterprises, mobile applications developed using the hybrid mobile application framework are great tools for enabling employees to conduct activities such as sales and field service away from their desk. A developer at Swyft Technology, LLC, creator of Swyft Mobile for Field Sales and Swyft Mobile for Field Service, noted that “the hybrid mobile application framework has enabled us to provide a great product to enterprises, and deploy it quickly across multiple mobile platforms. Better yet, by taking advantage of the flexibility and universal nature of HTML, we can easily customize our mobile applications to meet specific enterprise needs, only making our mobile applications more valuable to enterprises. And deploying doesn’t require a lot of employee training. While complex and highly functional, our enterprise mobile applications require only a bit of training and intuition, to use.”
In today’s global economic recession, many enterprise budgets are declining, including IT budgets. Yet there is an exception - mobility. Mobility budgets are increasing and enterprises are investing in tools which allow their employees to perform more and more work with their mobile devices, from tablets to phones. Enterprises are not only providing an increasing number of employees with mobile devices, they are also investing in mobile applications which empower employees to perform work duties away from the desk. With the development of hybrid mobile application frameworks, mobile enterprise applications capture the best of many worlds: the dynamism of the web, functionality of native device features, and the flexibility of custom development. Enterprise mobile applications, while rooted in Personal Digital Assistants (PDAs), have come a long way, to say the least.